5 principles of Effective Logo Design

There’s actually “rules” of effective logo design.

✅ simple-
👉 easier to remember than complex ones

✅ memorable
👉 easier to recognize

✅ timeless
👉 at least 5-7 years without any tweaks

✅ versatile
👉 looks good in black and white, scalable

✅ appropriate
👉 reflects your company in an honest way

0 Comments

Submit a Comment Cancel reply

← The day I discovered Gmail templates Why strategy is important in design →

Why strategy is important in design

A logo alone won’t make it or break it for your business. 😱😱😱 Look around you and you’ll notice many businesses that are seemingly successful with poor design. 🤔 How could that be?...

Gmail Templates - Purple Pixel Design Group

The day I discovered Gmail templates

This tip has saved me loads of time! I used to constantly write the same email over and over again or copy and paste the same message multiple times. Then I discovered Gmail templates. (By...

Mind Mapping - Purple Pixel Branding and Marketing

What is mind mapping?

I love creating and building unique logos/brands so it actually stands out and is DIFFERENT. In my experience the most important step is the first step: mind mapping. What is a mind mapping? It is...

screen differences monitor colors - Purple Pixel Design Agency

Joke Alert: What color is the sky?

Blue. Well, maybe it's really green. How do we know that the color we both call blue is really blue? Maybe I see 🔵 and you see 🟡 but we're taught to call it 🟢? One of those old kid debates to drive...

Adidas email design - Purple Pixel Design Group Marketing Agency

Email designs don’t have to be boring.

Email designs don’t have to be boring. But they have to work. For your email software. For mobile devices. For you. To make sales. Here’s a really cool trend. Adidas used macro imagery in which you...

Are QR codes are making a comeback in 2021?

After almost 26 years, the pandemic popularized the QR code (contact less contact tracing relied on QR codes). They’re so much easier to use and so much faster than typing up a long url. And all you...

Don’t be afraid of white space.

No, it wasn't a mistake. The designer purposely left “empty” space around the design layout and all the content. I like to call it “breathing space.” White space, also known as negative space, is...