Why Does Blue Look Purple In Print?

Why Does Blue Look Purple In Print?

You just sent your brand new brochure to print (finally!) and are super excited! Once you get the tracking info, you obsess over refreshing the page ‘til it finally says “out for delivery”! You rip open the box and pull out those gorgeous, custom square, high gloss...
Why strategy is important in design

Why strategy is important in design

A logo alone won’t make it or break it for your business. 😱😱😱 Look around you and you’ll notice many businesses that are seemingly successful with poor design. 🤔 How could that be? ———————- Imagine you are renting a car for a...
5 principles of Effective Logo Design

5 principles of Effective Logo Design

There’s actually “rules” of effective logo design. ✅ simple- 👉 easier to remember than complex ones ✅ memorable 👉 easier to recognize ✅ timeless 👉 at least 5-7 years without any tweaks ✅ versatile 👉 looks good in black and white, scalable ✅...
The day I discovered Gmail templates

The day I discovered Gmail templates

This tip has saved me loads of time! I used to constantly write the same email over and over again or copy and paste the same message multiple times. Then I discovered Gmail templates. (By mistake:)) Next time you compose a message, save yourself loads of time and use...
Don’t be afraid of white space.

Don’t be afraid of white space.

No, it wasn’t a mistake. The designer purposely left “empty” space around the design layout and all the content. I like to call it “breathing space.” White space, also known as negative space, is often the most important part of the design. When you see...