The day I discovered Gmail templates

The day I discovered Gmail templates

This tip has saved me loads of time! I used to constantly write the same email over and over again or copy and paste the same message multiple times. Then I discovered Gmail templates. (By mistake:)) Next time you compose a message, save yourself loads of time and use...
What is mind mapping?

What is mind mapping?

I love creating and building unique logos/brands so it actually stands out and is DIFFERENT. In my experience the most important step is the first step: mind mapping. What is a mind mapping? It is an activity that is both analytical and artistic, it engages your brain...
Joke Alert: What color is the sky?

Joke Alert: What color is the sky?

Blue. Well, maybe it’s really green. How do we know that the color we both call blue is really blue? Maybe I see 🔵 and you see 🟡 but we’re taught to call it 🟢? One of those old kid debates to drive each other crazy. Except when it’s a client. With...
Email designs don’t have to be boring.

Email designs don’t have to be boring.

Email designs don’t have to be boring. But they have to work. For your email software. For mobile devices. For you. To make sales. Here’s a really cool trend. Adidas used macro imagery in which you can see small details such as stitching to make the product super...
Are QR codes are making a comeback in 2021?

Are QR codes are making a comeback in 2021?

After almost 26 years, the pandemic popularized the QR code (contact less contact tracing relied on QR codes). They’re so much easier to use and so much faster than typing up a long url. And all you need is your smartphone’s camera. But are they still relevant for...
Don’t be afraid of white space.

Don’t be afraid of white space.

No, it wasn’t a mistake. The designer purposely left “empty” space around the design layout and all the content. I like to call it “breathing space.” White space, also known as negative space, is often the most important part of the design. When you see...