Don’t be afraid of white space.

No, it wasn’t a mistake. The designer purposely left “empty” space around the design layout and all the content.

I like to call it “breathing space.”

White space, also known as negative space, is often the most important part of the design.
When you see whitespace in an ad or website, it was created to help emphasize other elements of the design.

Why is it so important:

• Improves readability and comprehension by 20%
• Defines the focal point
• Attracts attention
• Creates harmony and balance
• Implies sophistication

🌟 Pro tip: white space doesn’t need to be white! You can use any color, or lack of, in your negative space. You could even use a patterned or textured background or a background image.

Thoughts?