Empowered
Scope of Work
Brand Strategy
Brand Identity
Brochure Design
The Problem
EmpowerED Solutions had an innovative idea to help schools become and stay financially secure. Because it was a new idea to hit the market, they needed a brand identity that would catch attention and create buzz.
The Goal
Create a clean, eye-catching logo that expresses the concepts of financial gain, professionalism, empowerment, and warmth — all in one.
The Process
The arrow symbolizes financial growth and is worked into the lettermark, in addition to being its own symbol. The green color was chosen to represent the financial aspect of the business, while the blue symbolizes professionalism and efficiency. The brand identity is warm and inviting while also communicating the brand’s core message and feel.
The Result
The brand identity + brochure we created were so successful that EmpowerED Solutions has a full roster of clients and has no need to do ANY other marketing.
“The approach was to take a real interest in the company and gain an understanding for what we do — our mission, values, and goals. It was very focused on who the company is and what we want to represent [in our designs].”
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Need beautiful designs based on real research?