Joke Alert: What color is the sky?

by | Aug 17, 2021


Well, maybe it’s really green.

How do we know that the color we both call blue is really blue? Maybe I see 🔵 and you see 🟡 but we’re taught to call it 🟢?
One of those old kid debates to drive each other crazy.

Except when it’s a client.

With different types of screens everywhere, projecting “light” as color, the quality of your screen may very well make blue look green or even yellow!

Back in my freelancing days, I once designed a brochure for a client, with a gorgeous maroon color. The client approved the design and off to print they were.

And then The Call.

“Wasn’t the brochure supposed to be black and not maroon?”
For some reason, it dawned on me to check my phone for the proof I had sent him. Sure enough it was almost black in color. Then, I check my laptop and guess what? it’s maroon!

And ever since then I attach a disclaimer to all projects about color accuracy on different screens.

Oh –

and I’ve invested in a high-end professional calibration tool, Spyder, to make sure the color we see on any screen in the office matches what will be printed!

So.. does the sky look blue to you? Depends.
Has this ever happened to you?

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