Joke Alert: What color is the sky?

Joke Alert: What color is the sky?

Blue. Well, maybe it’s really green. How do we know that the color we both call blue is really blue? Maybe I see 🔵 and you see 🟡 but we’re taught to call it 🟢? One of those old kid debates to drive each other crazy. Except when it’s a client. With...
Email designs don’t have to be boring.

Email designs don’t have to be boring.

Email designs don’t have to be boring. But they have to work. For your email software. For mobile devices. For you. To make sales. Here’s a really cool trend. Adidas used macro imagery in which you can see small details such as stitching to make the product super...
Don’t be afraid of white space.

Don’t be afraid of white space.

No, it wasn’t a mistake. The designer purposely left “empty” space around the design layout and all the content. I like to call it “breathing space.” White space, also known as negative space, is often the most important part of the design. When you see...