Scope of Work

Brand Strategy
Brand Naming
Brand Identity
Shopify Website
Ad Design

The Problem

Zelda Tendler had a basement store that was doing very well. But without an online presence, she could not reach a wider audience, specifically out of town communities that have less access. She needed a logo, website and print ad.

The Goal

Create a cohesive brand identity + website that communicates Zelda’s unique differentiator: high-end and luxurious styles that are affordable for the average woman.

The Process

From the ground up, we focused on creating a clear and compelling brand identity. The brand name, colors, logo, website, and print ad were all designed to appeal to her target audience and what they’d love from an online shopping experience.

The Result

ZEZE launched right before COVID-19. With the global lockdown, going online kept Zelda in business at a time when so many other physical stores were forced to close.

“Hudi and the Purple Pixel team exceeded our expectations. They were a pleasure to work with, always very patient, and they took the time to explain the process, which I really appreciated.”

Zelda Tendler,

Founder, Zeze

In it for results?

  • Looking for a smooth process and a stellar finished product?
  • Need beautiful designs based on real research?

Want to do it right… the first time?

Let’s talk about your business